AUTOMATED EMAIL & SMS MARKETING
Transform One-Time Buyers into Repeat Customers
Automated email and SMS lifecycle marketing that turns browsers into buyers and buyers into loyal repeat customers. We build and manage your complete welcome series, cart recovery, post-purchase flows, and win-back campaigns—driving 30%+ more revenue without adding marketing staff.
Lifecycle Engine Features
Welcome Flow
Boost initial purchases with engaging product education, compelling social proof, and irresistible offers.
Browse Abandon
Send personalized reminders featuring viewed items and enticing incentives to bring back potential buyers.
Cart/Checkout Abandon
Utilize timely nudges, dynamic cart blocks, and optional SMS follow-ups to recover lost sales.
Post-Purchase
Care tips, cross-sells, review capture, and subscription and reorder reminders.
Win-Back
Re-engage customers with timing-based offers, price-drop alerts, last-chance bundles, personalized picks.
Cart/Checkout Abandon
Exclusive drops, double-points days, birthday perks, concierge support, private sales.
Monthly Promos & Campaigns
Strategically Planned Promotions
Our monthly promos are meticulously planned to align with your product launches, seasonal trends, and inventory levels. We craft compelling creative and copy, executing two campaigns each month to maximize revenue impact. Post-campaign, we analyze performance to identify what strategies drove sales, ensuring continuous improvement and growth.
Targeted Segmentation
Precision Audience Targeting
Our segmentation strategies ensure that your marketing messages reach the right audience at the right time. By analyzing customer behavior, purchase history, and engagement patterns, we create targeted segments that maximize engagement and conversion rates. Whether it’s new customers, returning buyers, or VIPs, our approach ensures personalized communication that resonates.
Enhanced Deliverability
Optimized Email Delivery
Ensuring your emails land in the inbox is crucial for driving revenue. Our deliverability enhancements focus on maintaining list hygiene, authenticating domains, and optimizing sending practices. By implementing SPF, DKIM, and DMARC protocols, we safeguard your sender reputation. Additionally, we monitor sending windows and adhere to SMS compliance, ensuring your messages are timely and effective.
With our deliverability improvements, you can expect higher open rates and increased customer engagement. Our proactive approach to list management and authentication ensures that your emails not only reach the inbox but also capture attention, leading to more conversions and repeat business.
Lifecycle Engine Overview
Step-by-Step Process
1
Connect Your Systems
Begin by integrating your Shopify or WooCommerce store with Klaviyo or Omnisend, along with Google Analytics 4. This connection lays the foundation for seamless data flow and personalized marketing automation.
2
Customize Your Flows
Tailor our pre-built flow blueprints to match your unique SKUs, brand voice, and promotional offers. This customization ensures that each customer interaction is relevant and impactful, driving higher engagement and sales.
3
Launch and Monitor
Deploy your core flows within 7 to 14 days and kickstart your promotional calendar. Our team continuously monitors performance, making adjustments as needed to optimize results and maximize revenue.
4
Optimize & Report
We review GA4/Klaviyo data weekly to refine copy, timing, and segments; run A/B tests; and tune deliverability. You get a simple “money report” showing lift in flow revenue, repeat rate, and list growth—plus next actions.
The Plan
Launch Phase
Kickstart your journey with a comprehensive 30-day setup. We’ll establish a solid foundation by building your flow, segmenting your audience, setting deliverability benchmarks, and crafting your initial promotional calendar. This phase ensures you’re ready to engage effectively from day one.
Operate Phase
Transition into a seamless month-to-month operation with two expertly crafted campaigns each month. Our team conducts weekly tests to refine strategies, ensuring optimal deliverability and comprehensive reporting. This ongoing process keeps your marketing efforts dynamic and impactful.
Your Questions Answered
Explore common inquiries about our lifecycle engine and how it can enhance your business operations.
How many flows are launched initially?
We activate the core set of flows: Welcome, Browse, Cart, Checkout, Post-Purchase, and Win-Back.
Do you provide creative content and copy?
Absolutely! We deliver on-brand copy, images, and videos, ensuring quality across all devices.
Will this affect my email deliverability?
No, our strategies improve deliverability through list hygiene and smart scheduling.
Can you integrate loyalty and review systems?
Yes, we support integrations with platforms like Yotpo, Judge.me, and Smile to enhance UGC and VIP experiences.
What is included in the Lifecycle Audit?
The audit reviews your flows, segments, and deliverability, offering actionable insights for improvement.
Ready to Transform Your Business?
Discuss a Lifecycle Audit
Unlock the potential of your business with a Lifecycle Audit. We will assess your current flows, segments, and deliverability, providing actionable insights to enhance your strategy. Don’t miss this opportunity to drive growth and efficiency.