AUTOMATED EMAIL & SMS MARKETING
Transform One-Time Buyers into Repeat Customers
Automated email and SMS lifecycle marketing that turns browsers into buyers and buyers into loyal repeat customers. We build and manage your complete welcome series, cart recovery, post-purchase flows, and win-back campaigns—driving 30%+ more revenue without adding marketing staff.
Lifecycle Engine Features
Welcome Flow
Boost initial purchases with engaging product education, compelling social proof, and irresistible offers.
Browse Abandon
Send personalized reminders featuring viewed items and enticing incentives to bring back potential buyers.
Cart/Checkout Abandon
Utilize timely nudges, dynamic cart blocks, and optional SMS follow-ups to recover lost sales.
Post-Purchase
Care tips, cross-sells, review capture, and subscription and reorder reminders.
Win-Back
Re-engage customers with timing-based offers, price-drop alerts, last-chance bundles, personalized picks.
Cart/Checkout Abandon
Exclusive drops, double-points days, birthday perks, concierge support, private sales.
Monthly Promos & Campaigns
Strategically Planned Promotions
Our monthly promos are meticulously planned to align with your product launches, seasonal trends, and inventory levels. We craft compelling creative and copy, executing two campaigns each month to maximize revenue impact. Post-campaign, we analyze performance to identify what strategies drove sales, ensuring continuous improvement and growth.
Targeted Segmentation
Precision Audience Targeting
Our segmentation strategies ensure that your marketing messages reach the right audience at the right time. By analyzing customer behavior, purchase history, and engagement patterns, we create targeted segments that maximize engagement and conversion rates. Whether it’s new customers, returning buyers, or VIPs, our approach ensures personalized communication that resonates.
Enhanced Deliverability
Optimized Email Delivery
Ensuring your emails land in the inbox is crucial for driving revenue. Our deliverability enhancements focus on maintaining list hygiene, authenticating domains, and optimizing sending practices. By implementing SPF, DKIM, and DMARC protocols, we safeguard your sender reputation. Additionally, we monitor sending windows and adhere to SMS compliance, ensuring your messages are timely and effective.
With our deliverability improvements, you can expect higher open rates and increased customer engagement. Our proactive approach to list management and authentication ensures that your emails not only reach the inbox but also capture attention, leading to more conversions and repeat business.
Lifecycle Engine Overview
Step-by-Step Process
Connect Your Systems
Begin by integrating your Shopify or WooCommerce store with Klaviyo or Omnisend, along with Google Analytics 4. This connection lays the foundation for seamless data flow and personalized marketing automation.
Customize Your Flows
Tailor our pre-built flow blueprints to match your unique SKUs, brand voice, and promotional offers. This customization ensures that each customer interaction is relevant and impactful, driving higher engagement and sales.
Launch and Monitor
Deploy your core flows within 7 to 14 days and kickstart your promotional calendar. Our team continuously monitors performance, making adjustments as needed to optimize results and maximize revenue.
Optimize & Report
We review GA4/Klaviyo data weekly to refine copy, timing, and segments; run A/B tests; and tune deliverability. You get a simple “money report” showing lift in flow revenue, repeat rate, and list growth—plus next actions.
The Plan
Launch Phase
Kickstart your journey with a comprehensive 30-day setup. We’ll establish a solid foundation by building your flow, segmenting your audience, setting deliverability benchmarks, and crafting your initial promotional calendar. This phase ensures you’re ready to engage effectively from day one.
Operate Phase
Transition into a seamless month-to-month operation with two expertly crafted campaigns each month. Our team conducts weekly tests to refine strategies, ensuring optimal deliverability and comprehensive reporting. This ongoing process keeps your marketing efforts dynamic and impactful.
Your Questions Answered
Explore common inquiries about our lifecycle engine and how it can enhance your business operations.
How many flows are launched initially?
We start with the six core flows that drive the most revenue: Welcome, Browse Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase, and Win-Back. These cover the full customer lifecycle from first visit to repeat purchase. Most stores see meaningful revenue lift from these alone within the first 30 days. Once they’re performing, we add secondary flows like VIP programs, replenishment reminders, review capture, and seasonal campaigns based on what makes sense for your business.
Do you provide creative content and copy?
Yes, everything. We write the copy in your brand voice, design the emails, source or create images, and build the templates so they look great on desktop and mobile. You review and approve before anything goes live, but you’re not creating the content yourself. If you have existing brand assets, style guides, or photography, we’ll use those. If not, we’ll work with what’s available and make it look professional. The goal is for you to stay focused on running your business while we handle the marketing execution.
Will this affect my email deliverability?
It should improve it. Poor deliverability usually comes from dirty lists, inconsistent sending, or missing authentication. We clean your list, remove unengaged subscribers, set up proper SPF, DKIM, and DMARC records, and establish consistent sending patterns that inbox providers trust. We also monitor deliverability metrics weekly and adjust if anything looks off. If your deliverability is already struggling, we’ll address that before launching new flows so you’re not building on a broken foundation.
Can you integrate loyalty and review systems?
Yes. We work with Yotpo, Judge.me, Smile.io, Stamped, LoyaltyLion, and most other review and loyalty platforms. This means your flows can trigger review requests at the right moment, reference loyalty point balances, offer double-points promotions, and include user-generated content like reviews and photos in your emails. These integrations make your lifecycle flows more personalized and more effective, not just generic blasts.
What is included in the Lifecycle Audit?
We review your current flows, segments, deliverability setup, and performance metrics, then give you a clear picture of what’s working, what’s broken, and what’s missing. You’ll get specific recommendations: which flows need fixing, where you’re losing revenue, what segments you should be targeting, and what quick wins you can implement immediately. It’s not a generic checklist. It’s a custom analysis of your store with actionable next steps, whether you work with us or not.
How long until I see results?
Most stores see measurable revenue from flows within 2-3 weeks of launch. Cart recovery and browse abandonment tend to hit first since they target high-intent shoppers. Welcome flows build momentum as new subscribers enter. Win-back and post-purchase flows take longer to show full impact because they depend on customer timing. By day 30, you’ll have clear data on what’s generating revenue. By day 60-90, the flows are optimized and compounding.
Do I own the flows you build?
Yes, completely. Everything we build lives in your Klaviyo or Omnisend account. The flows, templates, segments, and automations are yours. If we stop working together, you keep everything and it keeps running. We’re not a platform holding your marketing hostage. You own the assets, and they continue generating revenue whether we’re involved or not.
How much of my time does this require?
Very little after the first week. During onboarding, we’ll need a couple hours for brand input, product information, and access to your systems. After that, most clients spend 30 minutes per week reviewing what we’re testing and approving campaigns. You’re not writing copy, building emails, or managing segments. We handle the execution. You just stay informed and make final calls on strategy.
Turn Every Customer Touchpoint Into a Revenue Opportunity
Welcome flows that educate and convert. Browse abandonment that brings window shoppers back. Cart recovery that captures sales before they’re gone. Post-purchase sequences that build loyalty and drive reorders. All custom-built for your store and continuously optimized. You own it outright.