Revenue Leak Calculator
You pay to generate every lead, then some never get called and others get called too late to matter, this revenue leak calculator shows you what that is costing you in your own numbers.
How much of your marketing spend never gets worked?
You pay to generate leads. Then some of them never get called. Run your numbers.
Not sure of these? Most operations can't see them clearly, and that blind spot is part of the leak. Use the averages, we pin down your real numbers in the assessment.
How we calculate this
The headline is the part you can't argue with. Cost per lead is your spend divided by your leads. We multiply that by the leads you never contact, you paid to generate those, and nobody called them. The revenue estimate is deliberately conservative, we assume you'd recover only half of those uncontacted leads at your own close rate, then add a smaller drag from slow follow-up. Real numbers, your inputs, no inflation.
See exactly where it's leaking
Get your full breakdown and a 15-minute assessment. We map the leak across your systems and what recovering it is worth.
You're all set.
Your breakdown is on its way. Grab a time and we'll walk through exactly where your spend is leaking.
Book your assessmentThe Leak
Every lead you generate costs money, and the ones nobody works are pure loss, you paid to create them and they never got a call. Most operations leak more than they would guess, studies put the leads that are never contacted at all somewhere between 30 and 50 percent.
Our solution can answer many answers to questions about the metrics of all your systems combined. Here are a few that you should be able to answer.
- Which of your lead sources produces revenue, not just leads?
- How many leads are sitting unworked right now, and where did they come from?
- For every dollar you spend, how much comes back as booked revenue?
If you had to guess at any of those, you just found the leak, the spend is leaving and you cannot see where it goes. The number above is where you start.
One System
Synapse sits on top of the tools you already run and makes them work as one, so every lead gets contacted fast wherever it came from, outbound calls included, and you own what we build. What would it be worth to stop losing the leads you already paid for?
Who This Is For
If you spend heavily on paid lead generation in home services, legal, or multi-location healthcare, and the volume is too high to chase by hand, the number above is yours to find. Does that sound like you?
After The Number
If you spend heavily on paid lead generation in home services, legal, or multi-location healthcare, and the volume is too high to chase by hand, the number above is yours to find. Does that sound like you?
Map your leak
Would you rather skip the calculator and just talk it through? Tell us a bit about your spend and how your leads come in, and we will show you how Synapse can help you close the leak
FAQ
What is revenue leakage?
Revenue leakage is the money you lose when leads you paid to generate are never contacted, or get contacted too late to convert. You already spent to create the lead, so when it goes unworked that spend is gone and the sale goes to whoever answered first.
How much marketing spend gets wasted on uncontacted leads?
It depends on your contact rate, but industry studies put the leads that are never contacted at all somewhere between 30 and 50 percent. When you are spending heavily on lead generation, even a modest gap turns into a large number, and the calculator shows you yours in your own figures.
What is speed to lead and why does it matter?
Speed to lead is how fast you contact a new lead after it comes in, and it matters because buyer interest fades fast. The MIT and Harvard Business Review Lead Response Management Study found a lead contacted within five minutes is 21 times more likely to qualify than one contacted at 30 minutes.
How fast should you respond to a new lead?
As close to immediately as you can, and within five minutes for paid and high-intent leads. The same research found you are seven times less likely to qualify a lead after the first hour and 60 times less likely after a day, yet the average company takes around 42 hours, which is why the fast responder usually wins the deal.
How does Synapse fix this?
Synapse connects your lead sources, your CRM, your ad platforms and your scheduling into one system, so every lead gets contacted fast wherever it came from, with outbound calls handled automatically and every lead tracked in one place. It runs in your environment, your data stays yours, and you own what we build.
Do I need to know my exact contact rate to use the calculator?
No, and most companies cannot see that number clearly, which is part of the problem. Use the industry averages we pre-fill and you will get a credible figure, then we pin down your exact numbers in the assessment.
Who is the calculator for?
Owners and marketing leaders at companies spending heavily on paid lead generation, especially in home services, legal and personal injury, and multi-location healthcare. If your lead volume is too high to chase by hand, this is built for you.